You are probably aware that more and more consumers, particularly younger ones under the age of 35, are spending considerably more time on smartphones and tablets than they are on computers. What you might not know, however, is that they are also doing more shopping on their mobile devices—which includes researching service providers such as lawn care and landscaping contractors.
Home service companies like plumbers, landscapers, and electricians can benefit greatly from a mobile website. Just like restaurant websites the viewers of these type of sites are looking to get in touch with the company quickly.
Some contractors are keeping pace with this trend, taking steps to ensure that their websites are easily viewed on mobile devices. But most aren’t. In fact, we randomly started viewing the websites of some of the 100 top landscaping companies in the industry on an Android smartphone. We gave up after 10 straight sites were not optimized for viewing on a smartphone.
The good news for landscape contractors, generally speaking, is that their websites are not terribly complicated to begin with. Most typically have just a handful of pages, including About Us, Services Offered, Portfolio (photo gallery), Testimonials and Contact Us. Some may also include a blog, an employment opportunities page, and maybe a page for company news and awards.
The point is that your website contains basic information that likely isn’t updated on a terribly frequent basis, aside from a blog if you happen to have one. It’s also likely that your page layouts aren’t terribly elaborate. Thus, creating a mobile version of your website is not as significant an undertaking as it is for some companies.
While creating a mobile version of your website may not prove to be a terribly complicated process, you do have to keep some things in mind.
First of all, recognize that mobile devices such as smartphones and tablets are much smaller than a computer screen. Thus, you don’t want to bog your mobile site down with massive images that will ultimately be shown at a fairly small size. Large image files that may take a while to load will also annoy your site visitor, more than likely. Additionally, think twice about huge, unnecessary audio and/or video files that play automatically. Remember, the mobile site visitor is often in a hurry and looking for specific information. Make his or her visit to your mobile site as pleasant as possible.
On that note, point number two is to recognize that mobile device users are “tappers” as opposed to “typers”. Thus, you want to make sure your mobile site has clear, easy-to-use navigation with links that are easily tappable.
The general rule of thumb when designing a mobile website is to provide useful content, but do so in a very user-friendly, concise manner.